Motorola Mobility
Motorola exists to design, create and deliver purposeful innovations to people across the globe so they transform the way they discover, share and connect with the world around them.
Services
B2B | CRM | Product Launches | Lifecycle Marketing | Technology and Application Development | Branded Content | Disruptive Initiatives
VR | eCommerce Strategy | Social Media | Interactive | Direct Marketing | Print | Branded Content | Brand Identity
Created quarterly CRM campaigns in a period of 9 years that featured the latest products, sales and exclusive content to customers subscribed to the loyalty program.
Onboarding Emails
I was responsible for creating an onboarding experience for new customers to give them access to the latest phone trends, applications, accessories and more on four different devices in 8 different launguages. I worked along side the copywriter to create character narratives that would approach the onboarding process as more of a conversation to keep the customer engaged and help boost retention.
Registration Pages
Developed registration pages and confirmation emails for internal employees that give them access to exclusive discounts and incentives.
I also developed an external registration process for new Motorola customers that entered them into a loyalty program.
Trigger Emails
I was responsible for strategizing and creating a seamless order process for the new customizable MOTO X phone. The new MOTO X phone was one of the first devices to become customizable from the interior to the exterior of the phone.
I created an order process where the user can see the timeline of their new device being built. This heightened communication levels from the customer and kept them engaged throughout making it easier for the customer to understand and also trigger more sales by promoting accessories and other devices within this process.
