Giftcards.com
Giftcards.com is an online retailer that sells gift cards for a variety of businesses, including large corporations and small businesses such as Best Buy, Amazon, Sephora, Coach, and Barnes & Noble. Giftcards.com also sells personalized plastic and eGift cards for Visa and Mastercard.
The Ask
To authentically engage with consumers, shift brand sentiment, and address the “impersonal” nature of the brand through organic and paid social content.
Approach
Lead with purpose, Understand the truth, Activate fresh creative, Measure and refine. Ultimately, inspire people to delight others.
Audience & Persona
Nothing makes our core target happier than making someone else happy. And making others happy is more than her source of joy, it’s part of her identity. Giftcards.com has a unique opportunity to validate her identity and champion her as she inspires those around her to spark delight.
The Cool Auntie voice is shaped by six primary tones: playful, endearing, passionate, creative, thoughtful, and inspirational.
Organic Social
Paid Social
Story Engagement
